| Subcribe via RSS
Powered by Twitter Tools.
What wouldn’t Google do?
I’m looking forward to seeing the new book by Jeff Jarvis, ‘What Would Google Do‘, where he reverse-engineers Google and applies the learnings to a variety of different industries.
It’ll definitely be interesting, and I certainly mean no disrespect to his work, but as a purely external observer of the big G, it seems like my own version would be the shortest book in history.
What would Google do? Pretty much everything they could – and then see what works, what gets popular, and what they can monetise – The End!
There’s a great case in point emerging as Google experiments in wringing more from Adsense – for example Adsense in Flash games, Adsense in Google Maps, Click-to-buy on Youtube, Adsense in RSS etc, and now an Adsense search box and adverts for pages of Adsense adverts.
Meanwhile they’ve got enough projects on the go to shake a web pointer at in Google Labs. And that doesn’t even list other properties like Orkut. Which, according to a great global map of social networks by Oxyweb (hat tip to Nick O’Neil) is still ruling the roost in India and Brazil.
Click to see the Oxyweb global social network map in fullAnd then there’s acquisitions. I don’t even know how many they’ve made over recent years, but certainly they include the likes of Blogger, which I still use for some projects and ideas despite preferring Wordpress now, and Feedburner.
And if you want to see what happens when a Google acquisition doesn’t result in transformational change to a service (and possibly even a downturn in terms of reliability and usability), just keep an eye on a Twitter Search for Feedburner!
And then there’s Google Analytics, Web Optimizer, Google Reader, Gmail, iGoogle, and I can’t even keep up linking to each product!
‘To me, Google appears to differ from most large companies by being almost liquid or gaseous in slipping itself into whatever shape or gap is necessary to permeate into every part of our digital lives (including mobile). And it does it by doing every possible permutation and leaving what works in place’
I think that probably sums up my approach to answering What Would Google Do? But I’m looking to see what Jeff Jarvis has used for his take in the actual book!
Just a quick heads up – I was just about to log off from Twitter when Darren Rowse (@problogger) flagged up an interesting intiative which was then sent into chaos by a reasonable number of his 12,509 followers!
Creative Agency LisaPMaxwell has set up a site which allows every employee to chat via webcam when they’re available. Those who are online are the ones moving around on the main page as far as I can tell! Despite being bombarded with a lot of Twitter traffic thanks to Darren, I’ve just been chatting to PR Director Aneisha Howard.
Apparently the initiative started yesterday, and they’re measuring it for links, buzz and everything available, rather than just leads generated as they demonstrate their commitment to a viral mindset…
I’m not sure how sustainable or scalable it will be – although Aneisha was coping pretty well after Darren singled her out! But to generate buzz, it certainly seems to be working.
Losing a colleague, gaining a consultant?
Bit of a weird post this one. My first boss at Bauer Media (Emap in those days!), and social media theory sparring partner Dave Cushman has revealed he’s leaving Bauer Media to start a new role with Brando Digital on October 27. You can find out more on his blog.
I definitely wish him the best of luck, and I’m hoping he’ll still have time to argue, debate the details of social media every so often.
